Gateway Center Arena @ College Park Selects the Fox Theatre as Exclusive Booking, Marketing and Consulting Partner for Anticipated Entertainment Venue

ATLANTA (June 4, 2019) – Georgia International Convention Center today announces that it has named The Fox Theatre as the exclusive partner for its multipurpose arena, Gateway Center Arena @ College Park, which is slated to open this fall. Under this multi-year agreement, the Fox Theatre will consult in several key business areas, including accounting, programming, marketing, digital media, production and general facility management. This venture further expands the Fox Theatre’s footprint in presenting top-notch live entertainment at facilities throughout metro-Atlanta, including Cobb Energy Centre, Symphony Hall and the Buckhead Theatre.


“The Fox Theatre boasts an incredibly seasoned senior management team, bringing more than 75 years of combined success in the field,” said Mercedes Miller, Executive Director for the Georgia International Convention Center and Gateway Arena @ College Park. “Their expertise and insight into the nuances of producing live events in Atlanta will help position the Gateway Center Arena @ College Park as the ultimate entertainment destination in the city’s south metro area.”


In addition to serving as the home for the Atlanta Hawks G League team, Gateway Center Arena @ College Park will hold 5,000 seats for live events, ranging from concerts, comedy performances, family shows and lifestyle events to amateur and professional sporting events. Located minutes from Hartsfield-Jackson Atlanta International Airport, the 100,000 square foot entertainment destination is poised to become the premier event facility on the city’s south side. The venue, which will bring an estimated 600 jobs to College Park and surrounding areas, is complemented by neighboring attractions, including the Delta Flight Museum, the Porsche Driving Experience, curated dining experiences and more.


“We are honored to play a role in the birth of this entertainment venue as it becomes a leading economic driver in the community,” commented the Fox Theatre’s President & CEO Allan Vella. “With endless live event opportunities for the new facility, our team will leverage our experience and connections to help ensure the Gateway Center Arena @ College Park’s success.”


About the Georgia International Convention Center

The Georgia International Convention Center is the second largest convention center in Georgia, uniquely positioned to offer its guests and clients unprecedented convenience for conferences, expositions, convocations and more. Directly connected to Hartsfield-Jackson Atlanta International Airport via the ATL SkyTrain, the GICC is the world’s only convention center with such access, set alongside three hotels, class-A office space, the BMW Training Center and the forthcoming Gateway Center Arena @ College Park, set to open in fall 2019. The GICC is located at 2000 Convention Center Concourse, College Park, GA 30337. For more information, please visit


About College Park

Encompassing 11.1 square miles, College Park is home to the world headquarters of Chick-fil-A, the most traveled airport worldwide in Hartsfield-Jackson Atlanta International and the state’s second largest convention center, the Georgia International Convention Center. It has the largest and one of the most prestigious K-12 private schools in the continental United States – Woodward Academy – alongside one of Georgia’s most vibrant historical communities, while the city moves boldly ahead in new technologies and alternative fuel and energy platforms. The City’s progressive mission focuses on economic development, hospitality and entertainment. For more, visit


 About the Fox Theatre

The Fox Theatre is one of Atlanta’s premier venues for live entertainment. Listed as No. 1 non-residency venue worldwide for the decade by Billboard Magazine, the Fox Theatre was most recently named as one of the 2018 “Top Stops Worldwide” by Venues Now magazine and landed in the top three of Pollstar magazine’s 2018 Worldwide Ticket Sales. Other notable accolades include nods for 2017 “Theatre of the Year” by the International Entertainment Buyers Association, Rolling Stone magazine’s “The Best Big Rooms in America” as part of their “Venues That Rock” series (2013) and the 2011 “Outstanding Historic Theatre of the Year” award by the League of Historic American Theatres. For the past decade, the Fox Theatre has consistently ranked in the top three non-residency theatres in North America for gross ticket sales by industry trade magazines, Pollstar, Billboard and Venues Now. The Fox Theatre has the No. 1 social media presence for any theatre or performing arts center in North America (2,000-5,000 seats) and for any Georgia venue according to the “Social Media Power 100” compiled by Venues Now magazine. With 4,665 seats in the theatre, the Fox hosts 250 performances a year, from rock concerts and Broadway productions to ballets, comedy and movies, attracting 500,000 visitors annually. In addition, the Fox hosts wedding receptions, trade shows, corporate meetings and association functions in its fabulous ballrooms, lounge and outdoor terrace.


As a 501(c)(3) nonprofit arts organization, the Fox Theatre stands today as a fiercely protected landmark and a nationally acclaimed theater and is celebrating its 90th year in 2019. The Fox Theatre proudly acknowledges its partners for their generous support: Coca-Cola, Lexus, Georgian Terrace Hotel, Georgia Natural Gas, Atlanta Beverage-Yuengling, Regions, Grady Health System and Whole Foods Market. Tickets for all events are available at the Fox Theatre Ticket Office, online at or toll free at 855-285-8499. For group sales information contact the Fox Theatre at 404- 881-2000, or visit the Fox Theatre website at Please stay connected with the Fox Theatre on Instagram, Twitter, Facebook and by using the hashtag #AtTheFox.

GICC/City of College Park Media Contacts:

Julia Dorio / Bianca Beran

Phase 3 Marketing and Communications, 404.367.9898 /


Fox Theatre Media Contact:

Jennifer Walker

BRAVE Public Relations, 404.233.3993


Find Success with Sustainable Meetings at the GICC

Cultivating a productive meeting environment begins with considering our earth’s environment! With the large impact meetings make, don’t let a negative impact on the environment be on the list. Interested in going green at your next event? Great!

Here are two simple tips to consider while planning:

Cut Down on Paper + Plastic
Opt for digital check-ins and use people to direct attendees rather than posting paper signage. Embrace technology as a way for people to take notes, rather than providing notepads. Did you know that aluminum cans are infinitely recyclable? If you’re providing drink options, ask catering to only provide canned drinks rather than those in plastic bottles. Skip it all together by providing refillable glasses and fill stations throughout the venue.

Donate Leftover Foods
Plan to serve your food buffet-style, rather than plated meals, to avoid wasted leftovers. Team up with a nearby nonprofit who will assist with the pickup and delivery of food. Before you donate, be sure to reference local ordinances regarding food safety and liability.

Why is the GICC a smart pick for a green meeting?
Our 3 convention campus hotels, Atlanta Airport Marriott Gateway, Renaissance Atlanta Airport Gateway, and SpringHill Suites Atlanta Airport Gateway are all LEED certified and within walking distance from your meeting space. Attendees can leave their cars behind and arrive via MARTA or ATL SkyTrain (directly connected to Hartsfield-Jackson Atlanta International Airport). Our onsite caterer, CulinAero always uses fresh, sustainable and locally-sourced ingredients,
avoiding any unnecessary packing materials from transporting food from another location.

Know of some other ways to stay green? Tweet us at @TheGICC!

Questions Every Meeting Planner Should Be Asking

Maybe it’s your first time planning an event, or maybe it’s your 20th time. Regardless, we’ve got a few of the questions you should ask when looking for a venue for your next event. Our team at the GICC is ready to answer any of these!

What am I paying for?
It’s important to stay within your budget. At a minimum, you are getting house lighting, ventilation, heat or air conditioning maintenance and janitorial services. Additional information you may need to know about renting space at the GICC can be found in our Policies and Procedures handbook or on the Facts section of our website.

GICC Ballroom Prefunction

How do I get there?

The great news is that we are only minutes away from Hartsfield-Jackson Atlanta International Airport. Guests who are flying in can use the ATL SkyTrain or MARTA, or take advantage of our ample parking if they choose to drive. Take a look at our Getting Here page for more information.

GICC Aerial Photos

Do you have a caterer?
Yes! We have an onsite caterer, CulinAero, who specializes in event catering in American and International cuisines, with a focus on fresh, sustainable produce. We want to make sure your attendees have a variety of options and CulinAero can develop custom menus specific to your event.

More questions? Tweet us at @TheGICC!

Changing the Way We Network at the GICC

As business professionals, we all have to do it. For some, it comes naturally while others would much rather write up a 60-page report on “Why a Hotdog is not a Sandwich.” We’re talking about networking.

Scared ya, right? Well, don’t worry – it’s time to take networking to the next level. More importantly, it’s time to make it effective and – well – fun.

We’ll help get you there with these tips.

Upgrade the Name of the Function
Call it the social circle, mixer or create your own spin on the classic term, but stay away from the word “networking.” It will take the edge off of your guests, making them less tense to interact with one another.

Step up and be a host
Get your guests together! Make the environment feel warm, approachable and like a family gathering. Try giving a few words about the two parties, breaking the ice for them. Or, kickstart conversation by giving them a conversation starter. Fast Company wrote about name tags taking introductions to the next level to create common ground for attendees.

Have an open space
Map out the room so there is enough space for everyone to mingle. The environment should look and feel inclusive, but overall, be fun! Try a theme or activities that keep guests on their toes. Break tradition.

Want to share ideas about your networking event? Tweet us at @TheGICC.

Why the GICC is Perfect for Any Seating Arrangement

Hosting your event at a venue like the GICC allows for multiple seating arrangements. Of course, the best one for you depends on the type of your event!Hosting your event at a venue like the GICC allows for multiple seating arrangements.

Get a feel for how these different seating arrangements work seamlessly with our space:

Theater – Best for large crowds for conferences, concerts, wedding ceremonies and graduations.

Classroom – This works best for smaller conferences, meetings or lectures.

U-Shape – U-Shape seating is also a great option for smaller meetings, lectures or leadership retreats.

Banquet – This is great for wedding receptions, banquets, galas, parties or award ceremonies.

Lounge – This layout is most suitable for pre-event receptions or networking events and fitsperfectly in our pre-function space!

Need more options? Check out this blog from the Encore.

Have something to share that we missed? Tweet us at @TheGICC!

Five Ways to Make Your Booth Stand Out

Looking for ways to stand out at the next trade show? We’ve seen it all and we’re here for you with insider tips and tricks on how to get more foot traffic to your booth.
1. Try a theme
Find a timely concept that appeals to guests. Think about what’s trending or seasonal themes. In the fall, a carnival theme is an interactive way to engage attendees on the trade show floor with games and prizes. Take the stakes up a notch and stick the keynote speaker in a dunking booth with a big ticket prize for the brave soul who hits the target.

2. Stay classic
Have to stick to strict marketing guidelines? A classic booth never goes out of style as long you’ve got the goods. Typically vendors have the four B’s: banners, business cards, brochures and branded goods. In a sea of sameness, find a way to stand out and attract conventioneers to your booth. Tried and true tricks include giveaways or themed beverages, but take it up a notch with live performers, shoulder massages, a themed photo booth or hot-ticket items like the latest tech gadget.

3. Break tradition
Have room to experiment? Keep it classic, but think beyond tradition and ditch the table entirely. Open up the space and give people a space to unwind between sessions with a ping pong table or giant Jenga set on astroturf.

15th Annual Job Fair

Life Sciences Summit 2012

4. Go big
It’s your time to make an impression, so go big! Think outside the confines of the rectangle on the floor and about how you can extend the space from above to get noticed when people wall into the hall. Think about ways stores in the mall drive foot traffic and appeal to the senses. People will follow the smell of popcorn. Brainstorm with your team and talk about previous booths you’ve seen, promotional items and what appealed to each of you individually. See how
you can make an impact by being a bit creative.

GaETC 2010

5. Presentation counts
It’s important to be approachable at your booth and think strategically about the placement of items to encourage foot traffic, but creating a memorable experience is just as important. If you have a product, bring it with you to encourage attendees to sample or incorporate items into your booth in an artistic way.

Have some booth inspiration you’d love to share? Tweet us at @TheGICC!

Maximizing Event Impact through Details

While there are many ways to make your event great, personalization and attention to detail drives the most impact. Throughout your meeting, keep the following in mind to maximize the impact with your attendees.

Little Gestures
Everything matters, even if you think it doesn’t. Small gestures create more of a 360º event experience and add a welcoming feel and great environment. Consider adding personal touches to everything during your planning phase: signs, presentations, booklets, music, decor, menu and even staff attire.

Cultivate Customer Service
Amongst all things, guests will certainly remember who they met at the event. From each attendee greeting to the farewell wave, make a lasting impression on attendees. Guide your staff and team members on the “what-to-dos” but more importantly the “what-not-to-dos!”

Communicate Effectively
Accuracy is key! Cross your t’s, and dot your i’s. Spell check is your best friend. Short messages resonate with guests looking for quick information. Stay cohesive will all messaging throughout the event.

Stay on Schedule
Make a schedule and stick to it. The more off-book you go, the more attendees may get nervous. Keep track of the schedule guests get and stay to that. Plan leeway time slots into your schedule in case you’re running overtime mitigating time issues beforehand.

Need more help? Visit our venue or see our website for more details. Feel free to tweet us at @TheGICC

Creating a Welcoming Environment for Attendees

The south is nothing without hospitality. Spice up your upcoming event with a warm welcome and personalized messaging at the GICC.

A Grand Hello
However you say it, make the welcome big. Have some personal greeters, welcome signs and if possible, a fun grand entrance. Get your guests excited the minute they step into the venue.

Fuel Them Up
Even if your event is a few hours, plan for some sweet and savory treats. Who doesn’t love a snack every now and then? Get your guests energized to take action.

Comfort is Key
Be unique and give your guests some comfort with a lounge seating approach. This will make your guests a bit more relaxed and at ease, even if they sit for only a few minutes.

Tweet us some of your ideas on getting guests excited for events at @TheGICC.

How to Elevate the VIP Experience

Give it all you’ve got at the GICC. Make the most of your VIP guests’ experiences at your next event with these tips.

Car Rentals
Have their ride ready to go. Did you know the GICC is connected directly to the Atlanta airport and the Rental Car Center? If your VIPs request a specific transportation option, we can help.

Hospitality Check
Hotel staff matters. You won’t always be around to cater to your guests, so make sure the hotel staff is available for assistance. Our on-site hotels, Atlanta Airport Marriott Gateway and SpringHill Suites Atlanta Airport Gateway, offer 24-hour front desk support.

Selected Seating
For all your sessions and events, make sure your VIP guests get the best rows in the house. Show them special treatment by reserving the seats with their names.

A Reserved Reception
Incorporate exclusive time for VIP guests to mingle with one another. Keep the guest list small, but don’t forget to invite other speakers or special conference guests. This could be a special breakfast, or cocktail hour.

Designate a spot to Recharge
Rope off an area of the venue for some quiet and working time away from the rush of the event. This will give your VIPs some time to digest sessions and also catch on any urgent tasks.

Have a new idea to share? Tweet us at @TheGICC.

The Basics of Promoting Your Event on Social Media

You’ve been busy planning, organizing, working with the caterers, solidifying last minute details, and everything is in place for your big event. Time to tackle the biggest challenge: the attendee list. What’s the best way to get the word around and ensure the right people actually show up? If you’re organizing an event open to the public, social media is a no-brainer. If you’re targeting a niche audience, your chances of reaching them on social media are even better with the right strategy. Lucky for you, we’ve got some tips.


Create a Facebook Event

Make sure to have a Facebook event set up. This is a great way to promote and attract your target audience. Be sure to visit our GICC Facebook page to explore other events we’ve hosted at our venue for more ideas. If you want to reach a specific audience, try Facebook ads. Even a small budget can go a long way and you can very specifically target audiences with specific interests and locations.




These days, it’s all about the photo opp. Take pre-event pictures and share them on your Instagram account. This will excite guests and show them what they might expect before they even arrive. Don’t forget to snap pictures throughout the event to share on Instagram Stories and Twitter for live updates encouraging others to do the same. Also, create a unique hashtag that can be used to promote your event so the public can follow the event in real-time. Follow us for some inspiration.



Tweet It

Keep the conversation going leading up to the event, during the event and even after your event. Share registration details, exciting activities and thank guests for coming. Make sure they leave with a positive experience online and offline. Don’t forget to use your hashtag. Take our feed as an example.


Warren Bond Photography


Did we miss something? Tweet us at @TheGICC.